Smartrac Technology Group has earned NFC Forum and Dekra Lab certifications for a suite of Circus NFC inlays based on various NXP NTAG ICs. The RFID and IoT company considers this as another confirmation of its claim to be the NFC leader, as well as a quality and performance assurance for its growing NFC customer base worldwide.

The subjects of certification are Smartrac’s smallest circular, high-performance NFC Circus inlays and tags, including the tamper detection inlay Circus Tamper Loop, based on NXP’s NTAG210 Micro, NTAG213, NTAG213 TT and NTAG216 ICs.

“NFC Forum certification demonstrates to a manufacturer’s customers, consumers and partners that a company values product quality and improving the customer experience,” says Koichi Tagawa, chairman, NFC Forum.

Alejandro Torrecilla, Telecom laboratory director at Dekra, adds, “Quality, reliability and adherence to latest, applicable standards – as confirmed by our certification – are of key importance for everyone who is looking to get all the benefits that NFC offers.”

With the NFC Forum and Dekra Lab certifications, Smartrac’s customers have further confirmation that the certified Circus inlays and tags perform reliably in compliance with the NFC Forum’s NFC Tag Device Type 2 Tag standard. They are therefore a solid and important enabler of NFC-based, smart and connected products for many applications such as consumer engagement, brand loyalty, product authentication and instant ordering – all at the tap of a smartphone.

Circus Flex, a robust version of the Circus inlay (using NXP’s NTAG213 IC), forms the basis for a product digitization solution that made Mammut into the first premium outdoor brand with NFC technology, and one more major sports brand with a customer experience concept underpinning this technology. The certified NFC inlays are also widely used by brand product manufacturers in segments such as consumer goods, retail, fashion and luxury goods, as well as manufacturing, industrial, electronics and gaming businesses.

“These latest NFC Forum and Dekra Lab certifications for our Circus products are much more than just another endorsement signifying that Smartrac stands for quality and reliability when it comes to RFID and NFC. Indeed, they are a further milestone and motivator for us. In other words, these certifications fuel our hunger for NFC market success and our pursuit of customer satisfaction,” says Amir Mobayen, president, Transponder Division and chief revenue officer at Smartrac.